The Industry Size of "Skin and Hair Care Items"
The
size of personal care products industry in India in the year 2018 was about $14Bn and is on a roll thanks to online sales of beauty products, premiumisation and inclination towards organic and ethical brands. The market distribution of various categories in the sector is .....
Body Care comprises of Toilet soaps, Deodorants, Creams/ Lotions, Derma, Sunscreen and Body Wash. Hair Care includes Oil, Shampoo and Conditioners. Face Cream category is made up of Fairness cream, Shaving Cream, Cleansing agents, Lip care, Foundation etc.
Specialized categories like cosmetics, fragrances, men's grooming and skin care are set to outpace the growth of generic categories and will hold market share of 40-50% by 2022. Generic categories like shower & bath, hair and oral care already enjoy a high penetration and are mature categories because of which they will witness slower growth.
Herbal products are increasingly gaining adoption on the face of increasing awareness to the perils of consistently using chemical formulations. Hence, herbal products are expected to grow 15-20% per annum. Gradually, all companies have adapted to this category in order to not lose on their existing and potential customers.
With India having 22 out of the 30 most polluted cities in the world (2018 air quality data by greenpeace), consumers are increasingly becoming aware of environmental degradation and are switching to eco-friendly organic and natural products.
Body Care comprises of Toilet soaps, Deodorants, Creams/ Lotions, Derma, Sunscreen and Body Wash. Hair Care includes Oil, Shampoo and Conditioners. Face Cream category is made up of Fairness cream, Shaving Cream, Cleansing agents, Lip care, Foundation etc.
Specialized categories like cosmetics, fragrances, men's grooming and skin care are set to outpace the growth of generic categories and will hold market share of 40-50% by 2022. Generic categories like shower & bath, hair and oral care already enjoy a high penetration and are mature categories because of which they will witness slower growth.
Herbal products are increasingly gaining adoption on the face of increasing awareness to the perils of consistently using chemical formulations. Hence, herbal products are expected to grow 15-20% per annum. Gradually, all companies have adapted to this category in order to not lose on their existing and potential customers.
With India having 22 out of the 30 most polluted cities in the world (2018 air quality data by greenpeace), consumers are increasingly becoming aware of environmental degradation and are switching to eco-friendly organic and natural products.
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