Personal Care Products

Here, I have captured how various consumer products companies are reacting in this time that is saddled with the outbreak of pandemic caused by a novel Corona virus called Covid-19. It includes Indian companies as well as those located outside. 1. Marico: Product availability amidst lockdown is the biggest priority, not pricing. 2. ITC - ramping up production of sanitizer, handwash liquids and food items. 3. Amul - has increased its production by 20%. This increase in on account of two reasons : consumers are hoarding out of panic; secondly consumers are shifting to milk-based products because there is an advisory against egg and meat. 4. Godrej Consumer Products - was planning to increase the price of its soap due to a 30% increase in input costs but has now shelved its plan and has increased production to meet the increase in demand. It has also increased the production of handwash and sanitizers. 5. HUL - has reduced prices by 15% for Lifebuoy sanitizers, Lifebuoy liqu...

Hello Everyone, Ideally, this should have been the first post in my blog to enter into the ecosystem of the latest craze called blogging. But actually it is my 6th post simply because it struck me late to write as below. From my photo above (actually, it is a selfie in a restaurant at Navi Mumbai), you can guess that I would be around 40years old and you are right. So far in my life I have worked with numerous industrial conglomerates and helped them grow, Gillette, Coke, Pepsico, Dabur, Nerolac Paints. Quite a fabulous line-up isn't it. In this professional journey, I continued to skill myself to prepare for the times ahead. Prior to that, I qualified as a mechanical engineer from a premier institute, NIT Kurukshetra and to study there remains one of my good decisions ever. Then arrived a time when across the globe, everyone was told to do just one thing and that was "don't do anything and sit at home" because we were struck by a tiny creature, ...

The Indian Personal Care Market is expected to grow at CAGR 9% from $14Bn in 2018 to $23Bn in 2022. The growth is on account of increasing disposable income in the hands of people due to an increase in salaries/ wages more than inflation. Lately in the budget 2020, the government has tweaked tax slabs to increase money in the hands of people. This will aid the growth of segments of consumer products. Evolving consumerism has played a significant role in shaping this market. Buying patterns and frequencies help identify consumers as loyalists and experimental. Consumer preference indicates that daily care products are purchased online predominantly due to product standardization, offers and discounts on various portals whereas mid-premium and premium products are purchased offline since consumer still believes in the ‘touch & feel’ of the product. The personal care products are divided into seven major categories – cosmetics, fragrance, men’s grooming, skincare, bath, h...

Hand Sanitizer is a liquid or gel used to decrease infectious agents on hand. While soap with water also cleanses hand by destroying microbes on hand, however in general parlance sanitizer is the one whose formulation is based on alcohol. Sanitizers typically contain some combination of isopropyl alcohol, ethanol or n-propanol. Best sanitizers have 60-95% alcohol. Glycerol is included in the formulation to prevent drying of the skin and to give a soft texture to the product. It may also contain colorants and fragrances. Nowadays, many alcohol-free sanitizers are also being marketed but they may not equally work for all classes of germs. Sanitizer kills all microbial organisms. For effective sanitization of hand (i.e. for healthcare), the sanitizer should be rub on the palm, back, between fingers, nails and wrist for about 30seconds. Care should be taken that excessive use of sanitizer will cause dryness of skin, cracks and bleed, which allows germs to enter the body. Common brands...

Moisturizer for skin is available in the market in the form of lotion, oil, ointment or cream. Dermatology recommends that moisturizers should be applied right after washing the face/ body and patting it dry. Choose moisturizers based on your type of skin. You will know if the moisturizer suits your needs almost immediately after use. It should feel nice and pleasant when you apply it. Oily Skin – Excessive sebum production results is oily skin. Such skins shine and has open pores. It is prone to blackheads, whiteheads and acne. If you have his type of skin, go for oil-free moisturizers. Creams that contain alpha-hydroxy acids (which are also anti-aging) are good.   Look for a noncomedogenic moisturizer that won’t clog pores. People with this type of skin can use Neutrogena Oil-free Moisture with SPF15. Also, Lacto Calamine Skin Balance Daily Nourishing Lotion. Dry Skin – If you feel pulling and tingling sensation after washing skin, you can be sure to have dry skin. Y...

The size of personal care products industry in India in the year 2018 was about  $14Bn and is on a roll thanks to online sales of beauty products, premiumisation and inclination towards organic and ethical brands.  The market distribution of various categories in the sector is ..... Body Care comprises of Toilet soaps, Deodorants, Creams/ Lotions, Derma, Sunscreen and Body Wash. Hair Care includes Oil, Shampoo and Conditioners. Face Cream category is made up of Fairness cream, Shaving Cream, Cleansing agents, Lip care, Foundation etc. Specialized categories like cosmetics, fragrances, men's grooming and skin care are set to outpace the growth of generic categories and will hold market share of 40-50% by 2022. Generic categories like shower & bath, hair and oral care already enjoy a high penetration and are mature categories because of which they will witness slower growth.  Herbal products are increasingly gaining adoption on the face of...

Personal Care Products are broadly categorized as below 1. Oral Care 2. Skin Care 3. Hair Care Now, in each of the above categories there are various sub-categories that shall be discussed a little later. As can be understood from the name, Oral care products maintain hygiene of mouth and they provide aesthetics as well as functional support to teeth, tongue, gums and other organs inside mouth. Skin Care products serves the same for our skin and Hair Care products does it for hair and scalp. Oral Care products are classified as below 1.1 Toothpaste 1.2 Toothpowder 1.3 Mouthwash 1.4 Denture Adhesive Skin Care products are classified as below 2.1 Moisturising Cream 2.2 Moisturising Lotion 2.3 Cold Cream 2.4 Fairness Cream 2.4 Foundation 2.5 Cleansing milk/ lotion 2.6 Lip cream 2.7 Shaving Cream 2.8 Toilet Soap 2.9 Body Wash 2.10 Sunscreen lotion 2.11 Deodorants Hair Care products are classified as below 3.1 Hair Oil 3.2 Shampoo 3.3 Conditioner